Level Up Your Games Through Marketing Excellence

Improving user acquisition for games requires a multi-channel approach. We recommend:

• Optimizing your store listings with compelling graphics and descriptions
• Implementing targeted Google App campaigns with custom creative assets
• Creating playable ads for Facebook and TikTok to boost engagement
• Developing influencer partnerships with gaming content creators
• Analyzing user acquisition data and optimizing campaigns based on LTV metrics

Our team can help develop a custom acquisition strategy tailored to your specific game genre and target audience.

CPI varies widely depending on game genre, target regions, and platform. As of 2025, average CPIs range from:

• Casual games: $0.80-$2.50
• Mid-core games: $2.50-$6.00
• Hard-core games: $6.00-$10.00+

iOS typically has higher CPIs than Android. Markets like the US, Japan and South Korea have higher acquisition costs than emerging markets.

Our approach focuses on optimizing campaigns to bring your CPI below market averages while maintaining high user quality.

App Store Optimization (ASO) is typically a medium to long-term strategy:

• Initial visibility improvements: 2-4 weeks
• Significant ranking changes: 1-3 months
• Full optimization impact: 3-6 months

Results vary based on game category competitiveness, keyword difficulty, and the quality of your ASO strategy. Our continuous optimization approach monitors performance and makes regular adjustments to maximize organic discovery.

Each platform has unique strengths depending on your app type and target audience:

• Google Ads (UAC): Excellent for capturing intent-based users actively searching for solutions. Best for utility apps and games with established categories.
• Facebook & Instagram: Superior targeting capabilities based on interests and demographics. Works well for lifestyle, social, and visually appealing games/apps.
• TikTok: Highest engagement and viral potential for youth-oriented apps. Particularly effective for casual games and creative/entertainment apps.

Our recommendation is usually a multi-platform approach with budget allocation based on initial testing. We help optimize campaigns across all platforms to maximize your overall marketing ROI.

We track multiple KPIs to measure campaign success beyond simple install metrics:

• Cost Per Install (CPI) - How much you pay for each new user
• Retention Rates - Day 1, 7, 30 user retention percentages
• Return On Ad Spend (ROAS) - Revenue generated compared to ad spending
• Lifetime Value (LTV) - Projected revenue from acquired users
• Cost Per Action (CPA) - Cost to achieve specific in-app events
• User Engagement Metrics - Session length, frequency, feature adoption

We provide comprehensive dashboards that track these metrics in real-time, allowing for quick campaign optimizations.

We work with several leading mobile measurement partners (MMPs) depending on your app's needs and budget:

• AppsFlyer: Comprehensive solution with excellent fraud prevention
• Adjust: Great for enterprise apps with advanced analytics needs
• Branch: Specialized in deep linking and user journey tracking
• Firebase: Google's solution, ideal for startups and integration with Google Ads
• Singular: Strong in ROI analysis and marketing analytics

We help implement and configure these tools, create custom event tracking, and set up dashboards to monitor your key performance indicators.

Since Apple's App Tracking Transparency framework launched, we've adapted our iOS marketing strategies to maintain performance:

• Implementing SKAdNetwork for privacy-compliant attribution
• Developing predictive modeling for early ROAS estimation
• Creating compelling pre-permission prompts to improve opt-in rates
• Utilizing contextual targeting instead of purely user-based targeting
• Focusing on campaign-level optimization instead of heavy user-level personalization
• Building server-side event tracking to maintain data quality

Our approach balances privacy compliance while maintaining marketing effectiveness through advanced modeling and contextual targeting.

We offer flexible pricing models based on your specific needs and campaign scale:

• Percentage of Ad Spend: Typically 15-20% of monthly media budget
• Fixed Monthly Retainer: Starting at $3,500/month for managed services
• Performance-Based Model: Base fee plus performance incentives tied to CPI/ROAS goals
• Project-Based Pricing: Custom quotes for specific marketing initiatives

All our pricing models include regular reporting, strategy sessions, creative development, and campaign optimization. We're transparent about costs and work with clients to find the best model for their budget and goals.

Contact us for a detailed quote based on your specific requirements.

Yes, we have specialized packages for indie developers:

• Strategic consulting sessions to help you self-manage campaigns
• ASO-focused packages starting at $1,500
• Smaller ad spend management with adjusted fee structure
• Growth hacking approaches for minimal budgets
• Revenue-share options for promising indie titles

We believe in supporting the indie game development community and can work with you to find affordable solutions that fit your stage of development.

Getting started is simple:

1. Fill out our contact form or email us at [email protected]
2. Schedule a free consultation call with our game marketing specialists
3. Receive a customized marketing proposal based on your game/app needs
4. Once approved, we'll begin with a kickoff meeting and strategic planning
5. Implementation begins with regular updates and optimization cycles

The entire process typically takes 1-2 weeks from initial contact to campaign launch. We prioritize quick response times and transparent communication throughout the relationship.