What we're learning running paid media and commerce day to day — no recycled listicles.
The first 60 days decide whether a TikTok Shop compounds or stalls. Here's the sequence we run.
A 6x ROAS can lose money and a 2x can print it. Why the number on the dashboard is the start of the question, not the answer.
A winning product dies fast if the supplier can't keep up. The checks we run before we point ads at anything.